Given the above, we’ve decided to provide you with some information on how to do just that – getting your app ranked in the Google Play Store. Keep on reading and find out what you should be doing for your app to be successful!

Understand What Google Play Ranks

Even though the Google app store now looks more like the Apple store, the two platforms – so to speak – do not use the same characteristics of an app to rank their apps.

For example, while Google Play doesn’t rank just the What’s New section, the Apple Store doesn’t rank an app’s promo text, release notes, and description.

In short, in order to get your app ranked in the Google Play Store – or get it a better ranking -, you have to take into account the following: the app’s both long and short description, keywords, bundle, and its title.

All of the above are used to rank a certain app within the system.

Nail its Name

Naturally, the name of your app is the most important thing – after all, it is what people will search for when trying to find the app or any other similar apps that might lead them to yours.

Therefore, it is important that you go with a name that is keyword friendly, unique, short, and which reinforces and references what your app does.

Moreover, you should avoid using common phrases or terms, or the intentional misspelling of common words.

Outreaching

Obviously, one of the best choices you have when it comes to getting your app ranked in the Google Play Store is outreaching. This implies you finding someone who is interested in your app – or has common interests with you – and agrees to promote your app.

If you choose to rely on manual guest post outreach, for example, you will have the opportunity to post an article on a certain website/ blog, article that will showcase your app, introduce it to a certain audience, and hope that people will begin searching for it on the app store.

Same as with the search engine, the more searches your app has, the better its ranking. Moreover, as some of the searches will surely turn into a download and even a review, your app will gain both popularity and a better ranking.

The Bottom Line

Getting your app ranked in the Google Play Store simply implies that you have to work on making the said app popular!

However, this doesn’t mean that you shouldn’t focus on its descriptions, keywords, name, and so on. Given that the platform itself uses these to rank the apps, it is important that you make the best choice first so that you won’t have to change any metadata afterward and delay/ tamper your ranking.